Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

• one account, one property, one view
• one account, no properties, two views
• one account, two properties, two views
• one account, one property, no views

The Correct Answer is:

• one account, two properties, two views

Explanation:

A property is a website, mobile application, or device (e.g. a kiosk or point-of-sale device.) An account can contain one or more properties.

Within an Analytics account, you add the properties from which you want to collect data. When you add a property to an account, Analytics generates the tracking code that you use to collect data from that property. The tracking code contains a unique ID that identifies the data from that property, and makes it easily identifiable in your reports. Analytics also creates one unfiltered view for each property you add.