Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?
- Your local newspaper
Correct answer is:
Explanation: Google’s massive cross-platform reach and solutions can complement TV by connecting with consumers across all screens, impacting audiences with content they love (in engaging ad formats), and driving measurable results with near-real-time optimization of campaigns.
Consumers are watching video online more than ever before and marketers have new opportunities to reach these people where they spend their time. YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and view billions of videos.