You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

• To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see
• To make the meeting last longer, so the client feels even more invested in the solution
• To sound smarter and show the client that you are more knowledgeable than he originally thought you were
• To be so convincing that the client has no choice but to buy, because you know he enjoys looking at data

The correct answer of this question is: To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see