- Use bid simulators to see CPC estimates
- Bid across multiple ad groups to determine the average
- Try various CPC amounts to determine the average
- Raise your max. CPC to US$3 to cover possible competitive bids
You Have A Budget Of US$75 Per Day For Your Client’s Search Campaign, And You’d Like To Set A Maximum Cost-Per-Click (Max. CPC) Bid Of US$1. How Can You Validate That This Is The Right Bid Amount For Getting The Most Clicks?