Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

• Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
• Ad impressions, users who haven’t downloaded the app
• Ad impressions, users who have downloaded the app
• Ad impressions, users who have subscribed to her company’s video channel

Correct answer is:

• Users who have subscribed to her company’s video channel, users who haven’t downloaded the app

Explanation: You can create all kinds of video remarketing lists to reach people based on their past YouTube-related actions or Google Search and Display behaviors. Views, likes, commenting, sharing, and subscribing, as well as visiting channels, videos, or even mastheads, are all list-worthy behaviors. Impressions are not.