Why Is It Recommended To Separate Display Network Campaigns From Search Network Campaigns?

Why Is It Recommended To Separate Display Network Campaigns From Search Network Campaigns?

  • Higher bids are required to be successful on the Display Network
  • Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
  • Separate campaigns allow for more accurate location targeting
  • Different campaign settings may be more effective on different networks
Why Is It Recommended To Separate Display Network Campaigns From Search Network Campaigns?

Why Is It Recommended To Separate Display Network Campaigns From Search Network Campaigns?

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