- Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift
- Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value
- Conditional Firing can break API calls that are necessary for app tracking to work effectively with both iOS and Android
- Conditionally Firing a tag breaks the ability of Google Ads to connect data to Analytics
Why Is It Not Advisable For An Advertiser To Have A Tag Set To Conditional Firing In Google Ads Conversion Tracking?