Why Is It Important To Look At The Overall Revenue And CPMs Per Country?
- To identify the potential advertising agencies in each country to target.
- To identify how each country contibutes to overall revenue based on viewership and CPMs.
- To identify the demographics in each country.
- To verify the macro level market trends that influence viewership, CPM, and ad rates.

Why Is It Important To Look At The Overall Revenue And CPMs Per Country?
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