Why Is It Beneficial To Include A Text Ad In The Same Ad Group As An Image Ad When Advertising On The Display Network?

Why Is It Beneficial To Include A Text Ad In The Same Ad Group As An Image Ad When Advertising On The Display Network?

  • It ensures maximum coverage because some publishers don’t accept all ad formats
  • Image ads don’t perform as well on the Display Network
  • It ensures one of the ad formats will win the auction and show on a publisher site
  • Text ads don’t perform as well on the Display Network
Why Is It Beneficial To Include A Text Ad In The Same Ad Group As An Image Ad When Advertising On The Display Network?

Why Is It Beneficial To Include A Text Ad In The Same Ad Group As An Image Ad When Advertising On The Display Network?

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