Why do mobile advertisers care about driving physical store traffic?
- All demographics exhibit more loyalty after visiting a store.
- Online retailers who also offer a physical store option have been shown to bring in the most revenue.
- Vast majority of sales still occur in physical stores.
- Customers buy more online when they know they have the option to visit a physical store.
Explanation: Ninety percent of retail sales still occur in physical stores, and people turn to their smartphones to find stores that offer what they need, confirm availability in stock, check operating hours, and much more. That’s why prioritizing mobile visibility is crucial for advertisers who have physical storefronts.