Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

  • some visitors may have javascript disabled
  • some visitors may be blocking cookies
  • clicks and sessions are different metrics
  • all of the above
Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

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