Which Should You Consider When Evaluating The Performance Of An Advertiser’s TrueView Campaign For Brand Awareness?
- View rate and cost-per-click (CPC)
- View rate, cost-per-view (CPV), and follow-on views
- Clickthrough rate (CTR) and cost-per-click (CPC)
- The targeting options that were used
Which Should You Consider When Evaluating The Performance Of An Advertiser’s TrueView Campaign For Brand Awareness?
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