Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?

• Using click-to-call buttons for complicated forms or complex tasks
• Letting users convert as a guest
• Asking for registration to use the site
• Remembering and prefilling preferences of registered users in forms

Correct answer is:

• Asking for registration to use the site

Explanation: Participants appreciated the option to call a financial-services company to complete an action over the phone, rather than fill out complicated forms on their mobile devices.
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