Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?
Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?
- Using click-to-call buttons for complicated forms or complex tasks
- Letting users convert as a guest
- Asking for registration to use the site
- Remembering and prefilling preferences of registered users in forms

Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?
Correct answer is:
- Asking for registration to use the site
Explanation: Participants appreciated the option to call a financial-services company to complete an action over the phone, rather than fill out complicated forms on their mobile devices.
Read more here: https://support.google.com/partners/answer/733653
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