Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

  • Last Interaction model
  • First Interaction model
  • Linear model
  • Last Non-Direct Click model
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

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