Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
- Last Interaction model
- First Interaction model
- Linear model
- Last Non-Direct Click model

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
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