Which determines a keyword’s clickthrough rate (CTR)?
Which determines a keyword’s clickthrough rate (CTR)?
- Number of impressions divided by the number of clicks
- Number of impressions divided by the average position
- Number of clicks divided by the number of impressions
- Number of clicks accrued per day
Which determines a keyword’s clickthrough rate (CTR)?
The correct answer is:
- Number of clicks divided by the number of impressions
Explanation: CTR is the number of clicks that your ad receives divided by the number of times your ad is shown expressed as a percentage (clicks ÷ impressions = CTR).
You can read more here: https://support.google.com/Google Ads/answer/2615875?hl=en
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