When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

  • Conversion
  • Click
  • Viewthrough
  • Impression
When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

The correct Answer is:

  • Click

Explanation: Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.

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Read more here: https://support.google.com/adwords/answer/2390684

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