When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
- Ad Rotation
- IP Exclusion
- Bid Adjustment
- Frequency Capping
When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm
The correct Answer is:
- Bid Adjustment
Explanation: Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.
When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm
Read more here: https://support.google.com/adwords/answer/2732132
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