When A Top Conversion Paths Report Shows That Most Users Enter The Purchase Cycle With A Rich Media Interaction, What Action Can Be Taken To Optimize The Campaign?

When A Top Conversion Paths Report Shows That Most Users Enter The Purchase Cycle With A Rich Media Interaction, What Action Can Be Taken To Optimize The Campaign?

  • Allocate more budget to building better video creatives
  • Target remarketing lists for all image creatives
  • Create a sequential rotation with the Rich Media creative set first
  • Assign the ad’s frequency cap to one impression per day
When A Top Conversion Paths Report Shows That Most Users Enter The Purchase Cycle With A Rich Media Interaction, What Action Can Be Taken To Optimize The Campaign?

When A Top Conversion Paths Report Shows That Most Users Enter The Purchase Cycle With A Rich Media Interaction, What Action Can Be Taken To Optimize The Campaign?

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