What type of bid strategy is supported by the forecasting tool?

What type of bid strategy is supported by the forecasting tool?

What type of bid strategy is supported by the forecasting tool?

  • Position
  • Max clicks
  • Conversions or Revenue
  • Rules
What type of bid strategy is supported by the forecasting tool?

What type of bid strategy is supported by the forecasting tool?

Correct answer is:

  • Conversions or Revenue

Explanation: Supported bid strategies

Search Ads 360 can forecast performance for the following types of bid strategies and conditions:

  • Goals: Conversions or Revenue
  • Targets: CPA, ERS, or ROAS target
  • Engines and campaign types: Google Ads manual and Shopping campaigns and Bing Ads manual campaigns

If a bid strategy includes a combination of Google Ads and Bing Ads shopping and manual campaigns, forecasts ignore the Bing Ads product groups.

Read more here: https://support.google.com/searchads/answer/4552409

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