What metrics estimate conversions that measure user behavior across devices and environments?

What metrics estimate conversions that measure user behavior across devices and environments?

What metrics estimate conversions that measure user behavior across devices and environments?

  • clicks
  • cost
  • Cross-environment metrics
  • visits
What metrics estimate conversions that measure user behavior across devices and environments?

What metrics estimate conversions that measure user behavior across devices and environments?

Correct answer is:

  • Cross-environment metrics

Explanation: People own multiple devices that can access the Internet, and will often view your ads in one environment and then convert on another. Cross-environment conversion reporting shows the effectiveness of your advertising campaign across all environments (tablet, mobile, and desktop; app and web), regardless of the device or environment a user converts on.

Read more here: https://support.google.com/dcm/partner/answer/6163585

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