What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Channel Groupings
- Multi-Channel Funnels
- Conversion tracking
- Attribution modeling
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Correct answer is:
- Attribution modeling
Explanation: An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Read more here: https://support.google.com/analytics/answer/1662518
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