What is the purpose of the URL Builder?
What is the purpose of the URL Builder?
- Using the URL builder is required in order to track Adwords visits
- To generate URL tracking parameters that need to be appended to an organic search result
- To generate a URL with tracking parameters
- To optimize landing page

What is the purpose of the URL Builder?
The Correct Answer is:
- To generate a URL with tracking parameters
Explanation: The URL builder helps you add parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature.
You can read more here: https://support.google.com/analytics/answer/1033867?hl=en
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