What Is Required To Track Mobile App Conversions Using Floodlight Tags?

What Is Required To Track Mobile App Conversions Using Floodlight Tags?

  • A dynamic publisher pixel implemented in the Floodlight tag
  • An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
  • A Floodlight tag with the activities set to collect in-app variables, available in DT files
  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
What Is Required To Track Mobile App Conversions Using Floodlight Tags?

What Is Required To Track Mobile App Conversions Using Floodlight Tags?

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