What Is Required To Track Mobile App Conversions Using Floodlight Tags?
- A dynamic publisher pixel implemented in the Floodlight tag
- An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
- A Floodlight tag with the activities set to collect in-app variables, available in DT files
- A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

What Is Required To Track Mobile App Conversions Using Floodlight Tags?
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