Definition: The action of promoting and selling products onto the internet using online marketing channels is called Online Marketing. Online marketing suites to everyone without constraint of budget. This medium requires fewer budgets than conventional marketing channels. In this medium you can measure the ROI immediately and control the distribution according to geographic and demographic data. Targeting proposed customer is easy in Online Marketing. You can define your audience before running online marketing campaign where as traditional marketing mediums don’t facilitate with so much features. That’s why this medium is gaining popularity comprehensively.
There are 7 channels and 2 practices in Online Marketing.
Online Marketing Channels:
- Search engine optimization
- Search Engine Marketing
- Affiliate marketing
- Content Marketing (Blog post, guest blogs, articles, whitepapers, forum, community board etc)
- Social Media Optimization (Free)
- Social Media Marketing (paid)
- Email Marketing
- Content marketing
- Paid marketing
You are recommended to prioritize the channels according to your business need and budget. If you are running low of budget, you should choose the paid channels very carefully. Paid channels can generate high ROI if operated carefully. And these channels require a decent experience or require to work under the guidance of highly experienced professionals. Otherwise you will end up with loss of the marketing budget with no ROI.