What is one way to control ad frequencies across multiple insertion orders?

What is one way to control ad frequencies across multiple insertion orders?

What is one way to control ad frequencies across multiple insertion orders?

  • Set campaign-level frequency caps
  • Assign a frequency cap to each creative
  • Create insertion order budget segments
  • Set recency targeting
What is one way to control ad frequencies across multiple insertion orders?

What is one way to control ad frequencies across multiple insertion orders?

Correct answer is

  • Set campaign-level frequency caps

Explanation: Campaign-level frequency caps work across multiple insertion orders. If you set a frequency cap in a campaign, serving will stop once the first cap at any level (campaign, insertion order, or line item) is reached. If you don’t set a cap at the campaign level, you can control frequency at the insertion order- and line item-levels.
Read more here: https://support.google.com/displayvideo/answer/7205081

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