What Is A Key Difference Between Reservation Buying And Auction Buying?

What Is A Key Difference Between Reservation Buying And Auction Buying?

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
  • Reservation buying includes hard-to-sell inventory, while auction buying does not.
  • Reservation buying is done manually, while auction buying is done through a Google representative.
  • Reservation buying is done programmatically, while auction buying is done manually.
What Is A Key Difference Between Reservation Buying And Auction Buying?

What Is A Key Difference Between Reservation Buying And Auction Buying?

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.