What Happens If You Have Param 1 In Your Ad, But There Is No Corresponding Value At The Keyword Level?
- Without it, the ad will not serve
- Without it, the ad will exceed character limits
- Without it, the destination URL will not work.
- Without it, the placeholder ad title won’t appear.

What Happens If You Have Param 1 In Your Ad, But There Is No Corresponding Value At The Keyword Level?
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