What does “Variant A” in A/B Testing usually represent?

What does “Variant A” in A/B Testing usually represent?

What does “Variant A” in A/B Testing usually represent?

  • Test version of the web page that is modified from the original
  • Original version of the web page
What does “Variant A” in A/B Testing usually represent?

What does “Variant A” in A/B Testing usually represent?

Correct answer is:

  • Original version of the web page

Explanation: Variant A is the original. Variants B through n each contain one or more elements that are modified from the original.
Read more here: https://support.google.com/partners/answer/7336695

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