What Does Impression Share Indicate About A Product Group?

What Does Impression Share Indicate About A Product Group?

  • It provides an average benchmark of all similar products from other retailers
  • It predicts your product group’s future impressions
  • It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  • It shows your product group impressions relative to other product groups in the same campaign
What Does Impression Share Indicate About A Product Group?

What Does Impression Share Indicate About A Product Group?

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