What does an “execution channel” represent in the Planning process?

What does an “execution channel” represent in the Planning process?

What does an “execution channel” represent in the Planning process?

  • An area to enter the user’s objectives, budget, and start and end dates
  • A “channel” created between an advertiser and publisher as soon as the RFP is sent
  • The act of sending an RFP to begin the negotiation process with the publisher
  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
What does an “execution channel” represent in the Planning process?

What does an “execution channel” represent in the Planning process?

Correct answer is:

  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

Explanation: Media is pushed into a Campaign Manager campaign via an execution channel, which is a link to a specific campaign in Campaign Manager you create in Planning. Execution channels are the higher-level link between Planning and Campaign Manager and allow you to specify how media properties in Planning map to sites within Campaign Manager.

Read more herehttps://support.google.com/dcm/partner/answer/6025561

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.