What Does An “Execution Channel” Represent In The Planning Process?

What Does An “Execution Channel” Represent In The Planning Process?

  • A “channel” created between an advertiser and publisher as soon as the RFP is sent
  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
  • The act of sending an RFP to begin the negotiation process with the publisher
  • An area to enter the user’s objectives, budget, and start and end dates
What Does An “Execution Channel” Represent In The Planning Process?

What Does An “Execution Channel” Represent In The Planning Process?

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.