What cost model only calculates cost for impressions measured as viewable by Active View?

What cost model only calculates cost for impressions measured as viewable by Active View?

What cost model only calculates cost for impressions measured as viewable by Active View?

  • CPA
  • CPM
  • vCPM
  • CPC
What cost model only calculates cost for impressions measured as viewable by Active View?

What cost model only calculates cost for impressions measured as viewable by Active View?

Correct answer is

  • vCPM

Explanation:  (Active View: Viewable Impressions ÷ 1000) × Rate
The advertiser is charged for every thousand impressions measured as viewable by Active View.
Read more herehttps://support.google.com/dcm/partner/answer/7023294

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