What attribution model uses Floodlight data from both attributed and non-attributed conversions?

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

  • Data-driven model
  • First Interaction model
  • Linear model
  • Time Decay model
What attribution model uses Floodlight data from both attributed and non-attributed conversions?

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

Correct answer is

  • Data-driven model

Explanation: Data-Driven Attribution uses all available path data (from your floodlight configuration) —including data from both converting and non-converting users—to understand how the presence of particular marketing touchpoints impact your users’ probability of conversion.

Read more herehttps://support.google.com/dcm/answer/7279333

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