Viewable Cost–Per–Thousand Impressions (VCPM):

Viewable Cost–Per–Thousand Impressions (VCPM):

  • lets you pay only for impressions that become viewable
  • applies to all ads that appear in Google Search and on the Display Network
  • counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
  • lets you bid based on Google Ads’ projected views of your ad
Viewable Cost–Per–Thousand Impressions (VCPM):

Viewable Cost–Per–Thousand Impressions (VCPM):

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