To find the right mobile bid, you would calculate:

To find the right mobile bid, you would calculate:

To find the right mobile bid, you would calculate:

  • A) (mobile conversion rate / desktop conversion rate) + 1
  • B) (mobile conversion rate / desktop conversion rate) x 100
  • C) (desktop conversion rate / mobile conversion rate) – 1
  • D) (mobile conversion rate / desktop conversion rate) – 1
To find the right mobile bid, you would calculate:

To find the right mobile bid, you would calculate:

The correct answer is:

  • D) (mobile conversion rate / desktop conversion rate) – 1

Explanation: Find Computer conversion rate and mobile conversion rate using Estimated Total Conversions column. Divide mobile conversion rate by computer conversion rate -1

Read more here: https://support.google.com/partners/answer/6209121?hl=en

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