The majority of consumers want ads customized to their:
The majority of consumers want ads customized to their:
- interests and hobbies
- country or nationality
- city, zip code, or immediate surroundings
- age group

The majority of consumers want ads customized to their
The correct answer is:
- city, zip code, or immediate surroundings
Explanation: The majority of consumers want ads customized to their city, zip code, or immediate surroundings. 4 in 5 consumers want ads customized to their city, zip code or
immediate surroundings. More than 60% of consumers have used location information in ads.

The majority of consumers want ads customized to their
They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone.
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