Someone Browsing The Internet Sees A Google Ads Display Ad For Laptop Computers On A Display Network Site, But Doesn’t Click On It. Two Weeks Later, She’s Interested In Buying A Laptop And Decides To Visit The Site From The Ad. She Finds The Site By Doing A Google Search, Goes Directly To It, And Buys A Laptop. In This Scenario, View–Through Conversions Would Be Valuable For The Advertiser Because It Could:

Someone Browsing The Internet Sees A Google Ads Display Ad For Laptop Computers On A Display Network Site, But Doesn’t Click On It. Two Weeks Later, She’s Interested In Buying A Laptop And Decides To Visit The Site From The Ad. She Finds The Site By Doing A Google Search, Goes Directly To It, And Buys A Laptop. In This Scenario, View–Through Conversions Would Be Valuable For The Advertiser Because It Could:

  • measure the number of conversions associated with ad impressions
  • measure the number of potential clicks associated with ad impressions
  • track the number of people who saw the ad but didn’t convert
  • track the IP addresses of people who saw the ad
Someone Browsing The Internet Sees A Google Ads Display Ad For Laptop Computers On A Display Network Site, But Doesn’t Click On It. Two Weeks Later, She’s Interested In Buying A Laptop And Decides To Visit The Site From The Ad. She Finds The Site By Doing A Google Search, Goes Directly To It, And Buys A Laptop. In This Scenario, View–Through Conversions Would Be Valuable For The Advertiser Because It Could:

Someone Browsing The Internet Sees A Google Ads Display Ad For Laptop Computers On A Display Network Site, But Doesn’t Click On It. Two Weeks Later, She’s Interested In Buying A Laptop And Decides To Visit The Site From The Ad. She Finds The Site By Doing A Google Search, Goes Directly To It, And Buys A Laptop. In This Scenario, View–Through Conversions Would Be Valuable For The Advertiser Because It Could:

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