Same keyword in two different ad groups, which one will win the auction?

Same keyword in two different ad groups, which one will win the auction?

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

  • Most historical data in the account.
  • Highest Ad Rank.
  • Highest maximum cost-per-click (CPC) bid.
  • Best Quality Score.
Same keyword in two different ad groups, which one will win the auction?

Same keyword in two different ad groups, which one will win the auction?

The correct answer is:

  • Best Quality Score.

Explanation: When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest Ad Rank.

You can read more here: https://support.google.com/Google Ads/answer/2756257?hl=en

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