Place In Order The Steps Involved In Building A Data-Driven Attribution Model For Search Ads.
- 1.Calculate the conversion rate for a set of paths (sequences)
- 2.Take two paths that are similar except one keyword and compare conversion rates to determine uplift from that keyword
- 3.Apply the uplift to the original weighting
- 4.Run the calculation for all keywords in the sequence and determine wWhat percentage each keyword contributes to overall conversions

Place In Order The Steps Involved In Building A Data-Driven Attribution Model For Search Ads.
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