Nick Sells 5 Flavors Of Gourmet Popcorn. Why Is He Bundling Ads For His Best-Selling Flavor, “Sweet & Spicy Coconut,” With Related Keywords Like “Coconut Snacks” In A Single Ad Group?
- It’s most efficient to have a single ad group
- To show ads promoting all the flavors to people searching for “gourmet popcorn”
- To make sure “Sweet & spicy coconut” continues to be the bestseller
- To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

Nick Sells 5 Flavors Of Gourmet Popcorn. Why Is He Bundling Ads For His Best-Selling Flavor, “Sweet & Spicy Coconut,” With Related Keywords Like “Coconut Snacks” In A Single Ad Group?
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