|Google Analytics Transactions
||A measure almost always used for e-commerce purposes.
|Google Ads Conversions
||A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download
|Google Analytics Events
||A way of sending additional info beyond what is tracked by default (e.g., button clicks).
|Google Analytics Goals
||A measure of a successful user interaction or a completed activity.
Match The Analytics And Google Ads Measurement Terminology To The Description.