In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
- Assisted Conversion Value
- Conversion Rate
- First Interaction (Click) Conversions
- none of these metrics
In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
The correct answer is:
- First Interaction (Click) Conversions
Explanation: The number (and monetary value) of sales and conversions the channel initiated. This is the first interaction on a conversion path. The higher these numbers, the more important the channel’s role in initiating new sales and conversions.
Read more here: https://support.google.com/analytics/answer/1191204?hl=en
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