In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
(Select All Correct Responses)

  • Whether or not the ad actually shows
  • How quickly your landing page will load once a user clicks on the ad
  • The design of the ad, including font and color
  • The ad’s position on the page
In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

Correct answers are:

  • How quickly your landing page will load once a user clicks on the ad
  • The design of the ad, including font and color

Explanation: In addition to how much the advertiser will pay, Whether or not the ad actually shows and the ad’s position on the page are thetwo factors are decided by the Google Ads auction.Now, those are a lot of factors! Your bid, the impact of ad formats you have enabled, your ad’s expected clickthrough rate (CTR), ad relevancy, and finally, the landing page experience when users click on your ad — these are all influential.

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position

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