If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

  • A) Go to “Campaign Exclusions” from the Display Network tab
  • B) Create a Display Network campaign targeted to mobile apps
  • C) Enable Active View reporting
  • D) Create a placement inclusion for mobile apps
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

The correct answer is:

  • B) Create a Display Network campaign targeted to mobile apps

Explanation: The ads in your Display Network and Search Network with Display Select campaigns are automatically eligible to be shown in mobile apps if you selected “All features” (the default option) when creating your campaign. Your ads may show in mobile apps when a mobile app placement matches the targeting that you’ve set for your campaign.

Read more here: https://support.google.com/adwords/answer/6360818

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