If The Primary Goal For Your Video Campaign Is Building Awareness, What Are The KPIs You’d Look At?
- Clicks, calls, and sign-ups
- Sales and purchase intent lift
- Views, impressions, unique users, awareness lift, and ad recall lift
- View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
If The Primary Goal For Your Video Campaign Is Building Awareness, What Are The KPIs You’d Look At?
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