If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

  • highest maximum cost-per-click (CPC) bid.
  • most historical data in the account.
  • best Quality Score.
  • highest Ad Rank.
If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the

The correct answer is:

  • highest Ad Rank.

Explanation:  If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the highest ad rank. When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest Ad Rank.

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the

Read more here: https://support.google.com/Google Ads/answer/2756257?hl=en

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