identify specific goals for an Google Ads campaign, Make strategic changes to the account to improve performance
It is important to identify specific goals for an Google Ads campaign, so that the advertiser can then:
- Bid separately for each ad variation based on its performance.
- Make strategic changes to the account to improve performance.
- Upload goals to the “Advertising Goals” section in their account.
- Manually increase clickthrough rate (CTR) to improve performance.

identify specific goals for an Google Ads campaign, Make strategic changes to the account to improve performance
The correct answer is:
- Make strategic changes to the account to improve performance.
Explanation:
You can read more here: https://support.google.com/Google Ads/answer/1722036?hl=en
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