It is important to identify specific goals for an Google Ads campaign, so that the advertiser can then:

• Bid separately for each ad variation based on its performance.
• Make strategic changes to the account to improve performance.
• Upload goals to the “Advertising Goals” section in their account.
• Manually increase clickthrough rate (CTR) to improve performance.

The correct answer is:

• Make strategic changes to the account to improve performance.

Explanation:

You can read more here: https://support.google.com/Google Ads/answer/1722036?hl=en