How Should An Advertiser Exercise Control Over DSA Campaigns?

How Should An Advertiser Exercise Control Over DSA Campaigns?

  • Set a daily budget that’s 20% lower than the maximum desired investment
  • Select subcategories and add negative keywords
  • Add at least five broad-match keywords to each campaign
  • Disable automated bidding
How Should An Advertiser Exercise Control Over DSA Campaigns?

How Should An Advertiser Exercise Control Over DSA Campaigns?

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