How Much Budget Should You Set When Launching Your Universal App Campaigns?

How Much Budget Should You Set When Launching Your Universal App Campaigns?

  • 50 times that of your target cost per installation
  • 25 times that of your target per cost installation
  • The most you’re willing to lose to gather stats until you’re profitable
How Much Budget Should You Set When Launching Your Universal App Campaigns?

How Much Budget Should You Set When Launching Your Universal App Campaigns?

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