- It gives more credit to clicks that happened closer to the conversion.
- It uses the linear model to credit conversions equally across all clicks on the path.
- It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
- It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
How Does Google Ads Data-Driven Attribution Give Credit For Conversions?